Let it Flow
Color Temperature 4

Let it Flow

When an initiative is undertaken at a local level, it is driven by self-interest and the interest of the immediate community. Educating and enabling local communities while keeping checks and balances in place might seem like a tall order, but AI and ML might go a long way towards ensuring effectiveness of such measures. Companies face challenges in incorporating new technology into old business processes when instituting environmental CSR efforts. Technology may yet eliminate the scope for finger pointing and yield real results at a local level when entrusted to the locals.

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The World is too Much with Us
The World is Too Much with Us!

The World is too Much with Us

“Story telling”, a must have skill in corporate branding today, is in essence a need for technological expertise with humanistic thinking capacity. Answer the Public and other sophisticated SaaS detect most searched keywords offering valuable insights into potential customer behavior. Carefully researched and crafted images and opinions go viral on the internet because we collectively respond to predictable Pavlovian stimulus. Keyword searches yield insights into people’s curiosity and thought process, quickly churning collected data into a simulacrum of ethos that plays out like a computer-generated collective consciousness. The individual, rather than telling the story or participating in one, is swept up like a pawn in the algorithmic saga spawned by social media and marketing campaigns for measured success in a shared marketplace. “It’s beginning to look a lot like Christmas!”

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Here Comes the Knight Bus, Vroom Vroom!
Family Carwash at Excelsior

Here Comes the Knight Bus, Vroom Vroom!

Marketing theorist Phillip Cotler described needs as “felt deficiency”. Needs, individual and collective describe a person. When it comes to transportation, the need for mobility is the same for one and all. Whether people move about in a shared vehicle or an individual one. The distinction is essentially that of purchasing power. It is easy to overlook while making such distinctions, that it is the vehicle for a joyride that defies all distinctions of form and function. Invariably the coolest, serving absolutely no purpose at all! Like the trolly car or the Bugatti or Hennessey Venom. Whoever rode to work in any one of those babies?! Those are essentially toys. Albeit expensive ones, but like the old trolly, their value lies in the spirit of play that we all share. Is it then the use of a product driven by need, that is hierarchically insufficient to that which is not? If we were to flip Cotler’s theory on its head, ignoring “felt deficiency”, seeking “felt sufficiency”, would we then consider all our vehicles and our needs differently?

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Gravity of the Grassroot
The Priest with daughter and disciple

Gravity of the Grassroot

The focus of economic improvement kept local, will create employment, and education for the indigenous people in the Himalayas. Tourism for a major source of revenue , the attraction to these parts may be preserved by allowing the local people to preserve and flourish within their culture. So they won't feel impelled to move away from their roots in pursuit of a better living. Strategic assistance provided now will prevent indigenous culture from the mountains to get wiped out by the tide of commercial influx.

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