Precious Metal (2014), featured at the Newark Museum, reimagines a familiar traffic cone in gold, inscribed with Coca-Cola style lettering that reads “Shared Wealth.” Borrowing from the visual language of global advertising, the work questions how consumer culture shapes our understanding of value, wealth, and desire.
Part of the broader Fizzy Dreams series, the piece extends into hand-inscribed typographic explorations that echo nostalgic Coca-Cola script while introducing new ideas, where luxury, ideology, and mass culture intersect. Each letter is carefully drawn, not replicated, preserving the integrity of the original form while redirecting its meaning.
Rooted in both intention and “happy accidents,” the work probes a central tension: can an ideology, especially one grounded in shared value, be packaged, desired, and ultimately sold within the very systems it critiques?
