The Artist, the Marketer and the People @ SF Moma
Penelope Umbrico

The Artist, the Marketer and the People @ SF Moma

Where does the artist play a part in all of this? Historically, he or she does not. His work evolves until it reaches the place where it permeates the psyche of the art lover/ collector, leading to his popularity and spiking price of artworks! Hence we view with bewilderment  Picasso’s early works of forlorn realistic faces, Gerard Richter's early portraits as if in motion with blurry borders, perhaps suggesting the temporality of a situation, and Warhol’s early portraits such as the one of Elvis capturing the movements of a rock star and sold for chump change of $30M and wonder what carved the journey of these artists?! Until such time that the artist himself smartens up to the machinations of marketing and blasts his audience with mass-produced dots,  I’m not naming names here!

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